Concepedia

Author

Heung‐Ja Hong

Qatar University

Also Known As

Heung-Ja Hong, Heung‐Ja Hong

3

Publications

132

Citations

1

H-Index

12

Concepts

All Affiliations

Qatar University
HH

About

Heung‐Ja Hong is an author at Qatar University specializing in business, brand equity, and brand strategy.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

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132

2

Management

1

1

132

3

Marketing

1

1

132

4

Brand Management

1

1

132

5

Brand Strategy

1

1

132

Heung‐Ja Hong

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1

Publications

132

Citations

1

H-Index

YearCitations

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