Concepedia
Statistics
Publications
1
Citations
98
H-Index
Active since
2003
Nikolai Lihotzky is an author specializing in marketing management, customer engagement, and customer loyalty.
Publications per year
2003–2003
Customer Retention Management in the B2C Electronic Business
Bernd W. Wirtz, Nikolai Lihotzky · Long Range Planning · 2003 · 98 citations
Business, Management Information Systems, Marketing Management +10
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