Goetz Greve

Statistics

Publications

Citations

204

H-Index

Active since

1997

Affiliations

Hamburg School of Business Administration(Current)

Goetz Greve is an author at Hamburg School of Business Administration specializing in relationship marketing, customer relationship management, and customer engagement.

ORCID

Publications per year

1997–2021

Publications

The Moderating Effect of Customer Engagement on the Brand Image – Brand Loyalty Relationship

Goetz Greve · Procedia - Social and Behavioral Sciences · 2014 · 81 citations · Full text

Business, Marketing, Marketing Management +14

Determinants of Performance in Customer Relationship Management &amp;#8212; Assessing the Technology Usage-Performance Link

Goetz Greve, Sönke Albers · 2006 · 40 citations

Management, Information Systems, Information Technology +10

Information management can’t be all fun and games, can it? How gamified experiences foster information exchange in multi-actor service ecosystems

Patrick Weretecki, Goetz Greve, Kenneth Bates et al. · International Journal of Information Management · 2021 · 38 citations · Full text

Management, Knowledge Management, Management Information Systems +11

The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention

Jan U. Becker, Goetz Greve, Sönke Albers · International Journal of Research in Marketing · 2009 · 23 citations · Full text

Business, Management Information Systems, Marketing Management +14

Long-term survival in an adult metastatic renal peripheral primitive neuroectodermal tumor (PPNET) with multimodality treatment including high-dose chemotherapy

Christel Fontaine, Rik Schots, Johan Braeckman et al. · Annals of Oncology · 1997 · 22 citations · Full text

Medicine, Nephrology, Oncology +16

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