Sustainable consumption: How does social media affect food choices?

Users of the world, unite! The challenges and opportunities of Social Media

Andreas Kaplan, Michael Haenlein · Business Horizons · 2009 · 17.2K citations

Computational Social Science, Social Networks, Social Media +12

Social media: The new hybrid element of the promotion mix

W. Glynn Mangold, David J. Faulds · Business Horizons · 2009 · 4K citations

Viral Marketing, Social Media, Social Medium Monitoring +11

Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap

Iris Vermeir, Wim Verbeke · Journal of Agricultural and Environmental Ethics · 2006 · 2.4K citations

Food Choice, Food Marketing, Sustainable Consumption +13

Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

Shu‐Chuan Chu, Yoojung Kim · International Journal of Advertising · 2011 · 2K citations

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang · Journal of Interactive Marketing · 2012 · 2K citations · Full text