How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors

R. G. Vishnu Menon, Valdimar Sigurðsson, Nils Magne Larsen, Asle Fagerstrøm, Herborg Sørensen, Helena Gunnars Marteinsdóttir, Gordon R. Foxall

Journal of Air Transport Management · 2019 · 87 citations · 52 references

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