Concepedia

Helena Gunnars Marteinsdóttir

HG

Statistics

Publications

1

Citations

87

H-Index

1

Active since

2019

Affiliations

UiT The Arctic University of Norway(Current)

Helena Gunnars Marteinsdóttir is an author at UiT The Arctic University of Norway specializing in brand equity, social media, and interactive marketing.

Top concepts

Publications per year

2019–2019

1

Publications

1

How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors

R. G. Vishnu Menon, Valdimar Sigurðsson, Nils Magne Larsen et al. · Journal of Air Transport Management · 2019 · 87 citations · Full text

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