R. G. Vishnu Menon

Consumer attention to price in social commerce: Eye tracking patterns in retail clothing

R. G. Vishnu Menon, Valdimar Sigurðsson, Nils Magne Larsen et al. · Journal of Business Research · 2016 · 111 citations · Full text

Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels

Valdimar Sigurðsson, Nils Magne Larsen, Rakel Gyða Pálsdóttir et al. · Journal of Business Research · 2021 · 110 citations · Full text

Sustainable Consumption, Sustainable Food System, Sustainable Development +8

How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors

R. G. Vishnu Menon, Valdimar Sigurðsson, Nils Magne Larsen et al. · Journal of Air Transport Management · 2019 · 87 citations · Full text

Marketing, Customer Satisfaction, Social Media +12

Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing

Valdimar Sigurðsson, Nils Magne Larsen, Mohammed Hussen Alemu et al. · Journal of Business Research · 2019 · 68 citations · Full text

Food Choice, Customer Satisfaction, Food Marketing +15

Factors Affecting Attitudes and Behavioral Intentions Toward In-app Mobile Advertisements

Valdimar Sigurðsson, R. G. Vishnu Menon, Atli Geir Hallgrímsson et al. · Journal of Promotion Management · 2017 · 62 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +23