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Atli Geir Hallgrímsson

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Publications

1

Citations

62

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1

Active since

2017

Affiliations

Reykjavík University(Current)

Atli Geir Hallgrímsson is an author at Reykjavík University specializing in mobile marketing, consumer behavior, and persuasion.

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Publications per year

2017–2017

1

Publications

1

Factors Affecting Attitudes and Behavioral Intentions Toward In-app Mobile Advertisements

Valdimar Sigurðsson, R. G. Vishnu Menon, Atli Geir Hallgrímsson et al. · Journal of Promotion Management · 2017 · 62 citations · Full text

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