Brand Messaging is an academic construct within the domain of Brand Identity Design that specifies the strategic formulation and articulation of a brand’s core values, identity, and value proposition to targeted audiences through coherent, consistent, and differentiated textual and narrative elements.
379
Publications
27.3K
Citations
797
Authors
443
Institutions
Publications per year
2017–2026
157
Parents
Publications
379
Brands Taking a Stand: Authentic Brand Activism or Woke Washing?
Jessica Vredenburg, Sommer Kapitan, Amanda Spry et al. · Journal of Public Policy & Marketing · 2020 · 690 citations
Shaping the <i>Halal</i> into a brand?
Jonathan A.J. Wilson, Jonathan Liu · Journal of Islamic marketing · 2010 · 518 citations
1–5 of 379
Authors
797
- TM
4
h-index
- LD
4
h-index
- AA
3
h-index
- ZL
3
h-index
- TW
3
h-index
1–5 of 797
Institutions
443
The University of Texas at Austin
Austin, United States
7 h-index
10 publications
1.4K citations
University of North Texas
Denton, United States
6 h-index
8 publications
679 citations
Villanova University
Radnor, United States
5 h-index
5 publications
341 citations
Stockholm School of Economics
Stockholm, Sweden
5 h-index
7 publications
1.2K citations
University of Amsterdam
Amsterdam, The Netherlands
5 h-index
11 publications
738 citations
Northern Illinois University
DeKalb, United States
4 h-index
8 publications
1.2K citations
University of Tennessee at Knoxville
Knoxville, United States
4 h-index
4 publications
116 citations
University of Rhode Island
Kingston, United States
4 h-index
5 publications
333 citations
1–8 of 443
Venues
- Journal of Brand Management
21 publications · 1.8K citations
16
h-index
- Journal of Business Research
JBR · 16 publications · 1.5K citations
15
h-index
- Journal of Product & Brand Management
13 publications · 1.1K citations
12
h-index
- Journal of Advertising
9 publications · 1.1K citations
9
h-index
- Journal of Interactive Advertising
9 publications · 975 citations
9
h-index
1–5