Concepedia

Shiva Nandan

SN

4

Publications

562

Citations

4

H-Index

1994

Active since

Affiliations

Missouri Western State University(Current)

Shiva Nandan is an author at Missouri Western State University specializing in brand equity, brand management, and brand awareness.

ORCID

Top concepts

Publications per year

1994–2019

4

Publications

4

An exploration of the brand identity–brand image linkage: A communications perspective

Shiva Nandan · Journal of Brand Management · 2005 · 467 citations

, , +10

Private Brands

Shiva Nandan, Roger Dickinson · Journal of Consumer Marketing · 1994 · 56 citations

, , +16

Retailer Brands: A Channel Perspective:

Ajay Bhasin, Roger Dickinson, Shiva Nandan · Journal of Marketing Channels · 1995 · 26 citations

, , +15

The sustainability route to corporate legitimacy

Jennifer Hutchins, Mona Sinha, Shiva Nandan · Journal of Global Scholars of Marketing Science · 2019 · 13 citations

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