Concepedia

Mona Sinha

MS

4

Publications

378

Citations

4

H-Index

2015

Active since

Affiliations

Kennesaw State University(Current)

Emory University

Mona Sinha is an author at Kennesaw State University specializing in marketing, management, and business.

ORCID

Top concepts

Publications per year

2015–2019

4

Publications

4

B2B branding in emerging markets: A sustainability perspective

Jagdish N. Sheth, Mona Sinha · Industrial Marketing Management · 2015 · 127 citations

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Mobile payments in India: the privacy factor

Mona Sinha, Hufrish Majra, Jennifer Hutchins et al. · International Journal of Bank Marketing · 2018 · 125 citations

, , +19

Growing the pie in emerging markets: Marketing strategies for increasing the ratio of non-users to users

Mona Sinha, Jagdish N. Sheth · Journal of Business Research · 2017 · 113 citations

, , +9

The sustainability route to corporate legitimacy

Jennifer Hutchins, Mona Sinha, Shiva Nandan · Journal of Global Scholars of Marketing Science · 2019 · 13 citations

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