Concepedia

Hufrish Majra

HM

2

Publications

143

Citations

2

H-Index

2016

Active since

Affiliations

Narsee Monjee Institute of Management Studies(Current)

Hufrish Majra is an author at Narsee Monjee Institute of Management Studies specializing in consumer behavior, technology, and consumer research.

Top concepts

BusinessMarketingManagementTechnologyConsumer BehaviorConsumer ResearchDigital MarketingFintechEconomicsTax Evasion

Publications per year

2016–2018

2

Publications

2

Mobile payments in India: the privacy factor

Mona Sinha, Hufrish Majra, Jennifer Hutchins et al. · International Journal of Bank Marketing · 2018 · 125 citations

Innovation Adoption, Digital Marketing, Information Security +19

Structuring Technology Applications for Enhanced Customer Experience: Evidence from Indian Air Travellers

Hufrish Majra, Rajan Saxena, Sumi Jha et al. · Global Business Review · 2016 · 18 citations

Service Provider, Customer Satisfaction, Customer Experience +24

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