Concepedia
Statistics
Publications
21
Citations
991
H-Index
16
Active since
1983
Affiliations
The University of Texas at Arlington(Current)
Michigan State University
Missouri Western State University
University of Hartford
Roger Dickinson is an author at The University of Texas at Arlington specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingConsumer ResearchBusiness StrategyConsumer BehaviorCustomer SatisfactionAdvertisingMarketing ManagementBrand Awareness
Publications per year
1983–2006
Consumption as voting: an exploration of consumer empowerment
Deirdre Shaw, Terry Newholm, Roger Dickinson · European Journal of Marketing · 2006 · 370 citations
Consumer Study, Consumer Research, Education +20
Forces Impinging on Long-Term Business-to-Business Relationships in the United States: An Historical Perspective
William W. Keep, Stanley C. Hollander, Roger Dickinson · Journal of Marketing · 1998 · 93 citations
Historical Perspective, Business-to-business Research, United States +18
Marketing Concept and Customer Orientation
Roger Dickinson, Anthony F. Herbst, John O’Shaughnessy · European Journal of Marketing · 1986 · 61 citations
Customer Experience, Market Flow, Customer Orientation +14
Critical Success Factors and Small Business
Roger Dickinson, Charles Ferguson, Sumit Sircar · American Journal of Small Business · 1984 · 59 citations
Small Business Marketing, Management, Business +4
Private Brands
Shiva Nandan, Roger Dickinson · Journal of Consumer Marketing · 1994 · 56 citations
Consumer Uncertainty, Consumer Research, Brand Strategy +16
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