Concepedia

William W. Keep

WW

9

Publications

443

Citations

9

H-Index

1994

Active since

Affiliations

The University of Texas at Arlington(Current)

University of Kentucky

Quinnipiac University

Michigan State University

Federal Trade Commission

William W. Keep is an author at The University of Texas at Arlington specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchAdvertisingMarketing ManagementBusiness HistoryConsumer BehaviorMarketing StrategyStrategic Management

Publications per year

1994–2014

9

Publications

9

Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes

Peter J. Vander Nat, William W. Keep · Journal of Public Policy & Marketing · 2002 · 136 citations

Fraud Detection, Advertising, Multilevel Marketing +11

Forces Impinging on Long-Term Business-to-Business Relationships in the United States: An Historical Perspective

William W. Keep, Stanley C. Hollander, Roger Dickinson · Journal of Marketing · 1998 · 93 citations

Historical Perspective, Business-to-business Research, United States +18

Multilevel marketing and pyramid schemes in the United States

William W. Keep, Peter J. Vander Nat · Journal of Historical Research in Marketing · 2014 · 75 citations

Multilevel Marketing, Consumer Research, Law +16

Forces Impinging on Long-Term Business-to-Business Relationships in the United States: An Historical Perspective

William W. Keep, Stanley C. Hollander, Roger Dickinson · Journal of Marketing · 1998 · 44 citations

Historical Perspective, Business-to-business Research, United States +18

Testing the Underlying Structure of a Store Image Scale

Chris Manolis, William W. Keep, Mary L. Joyce et al. · Educational and Psychological Measurement · 1994 · 38 citations

Customer Experience, Engineering, Retail Store Image +18

Rows per page

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