Concepedia

The effects of mobile promotions on customer purchase dynamics

Chang Hee Park, Young‐Hoon Park, David A. Schweidel

International Journal of Research in Marketing · 2018 · 47 citations · 59 references

Concepts

ManagementMarketingMarketing ManagementConsumer BehaviorMarketing StrategyPromotion ManagementConsumer PromotionMobile MarketingPoint-of-purchase PromotionPromotion StrategyPromotional StrategySales PromotionConsumer Purchase Response To PromotionsCustomer Purchase Behavior AnalysisMobile PromotionsPromotion TargetingSales Promotion Strategy

References

59

Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

Kusum L. Ailawadi, Scott A. Neslin, Karen Gedenk · Journal of Marketing · 2001 · 1K citations

Business, Marketing, Marketing Management +13

Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective

Donald R. Lichtenstein, Richard G. Netemeyer, Scot Burton · Journal of Marketing · 1990 · 997 citations

Business, Marketing, Psychology +11

Impact of Sales Promotions on when, what, and how Much to Buy

Journal of Marketing Research · 1988 · 975 citations

Business, Marketing, Marketing Management +16

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

Rajkumar Venkatesan, V. Kumar · Journal of Marketing · 2004 · 938 citations

Management, Marketing, Marketing Management +14

The Value of Purchase History Data in Target Marketing

Peter E. Rossi, Robert E. McCulloch, Greg M. Allenby · Marketing Science · 1996 · 794 citations

Social Sciences, Economics, Marketing +17