Concepedia
Statistics
Publications
8
Citations
242
H-Index
Active since
2014
Affiliations
Binghamton University(Current)
Cornell University
Chang Hee Park is an author at Binghamton University specializing in marketing, marketing management, and business.
Publications per year
2014–2023
Investigating Purchase Conversion by Uncovering Online Visit Patterns
Chang Hee Park, Young‐Hoon Park · Marketing Science · 2016 · 50 citations
Business, Marketing, Marketing Management +16
The effect of relationship and transactional characteristics on customer retention in emerging online markets
Anand Jaiswal, Rakesh Niraj, Chang Hee Park et al. · Journal of Business Research · 2018 · 48 citations
Business, Marketing, Marketing Management +10
The effects of mobile promotions on customer purchase dynamics
Chang Hee Park, Young‐Hoon Park, David A. Schweidel · International Journal of Research in Marketing · 2018 · 47 citations
Management, Marketing, Marketing Management +14
Online Purchase Paths and Conversion Dynamics across Multiple Websites
Chang Hee Park · Journal of Retailing · 2017 · 28 citations
Business, Management Information Systems, Marketing +16
A multi-category customer base analysis
Chang Hee Park, Young‐Hoon Park, David A. Schweidel · International Journal of Research in Marketing · 2014 · 24 citations
Business, Marketing, Marketing Management +12
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