From endorsement to celebrity co-branding: Personality transfer

The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Arjun Chaudhuri, Morris B. Holbrook · Journal of Marketing · 2001 · 6.4K citations

Customer Satisfaction, Brand Affect, Brand Strategy +17

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations

Human Personality, Individual Differences, Brand Strategy +18

Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness

Roobina Ohanian · Journal of Advertising · 1990 · 3.6K citations

Customer Satisfaction, Behavioral Decision Making, Social Psychology +23

Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process

Grant McCracken · Journal of Consumer Research · 1989 · 3.1K citations

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Matthew Thomson, Deborah J. MacInnis, C. Whan Park · Journal of Consumer Psychology · 2005 · 2.5K citations