Gaëlle Pantin‐Sohier

Is less more or a bore? Package design simplicity and brand perception: an application to Champagne

Manon Favier, Franck Celhay, Gaëlle Pantin‐Sohier · Journal of Retailing and Consumer Services · 2018 · 95 citations

Marketing, Brand Perception, Package Design +10

From endorsement to celebrity co-branding: Personality transfer

Laure Ambroise, Gaëlle Pantin‐Sohier, Pierre Valette‐Florence et al. · Journal of Brand Management · 2014 · 82 citations

Advertising, Brand Equity, Personal Branding +9

Using advanced mixed methods approaches: Combining PLS-SEM and qualitative studies

Fidan Kurtaliqi, Caroline Lancelot Miltgen, Giampaolo Viglia et al. · Journal of Business Research · 2023 · 81 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +20

The Influence of the Product Package on Functional and Symbolic Associations of Brand Image

Gaëlle Pantin‐Sohier · Recherche et Applications en Marketing (English Edition) · 2009 · 46 citations

Brand Belief, Customer Satisfaction, Advertising +14

Cognitive acceptance mechanisms of discontinuous food innovations: The case of insects in France

Céline Gallen, Gaëlle Pantin‐Sohier, Dominique Peyrat‐Guillard · Recherche et Applications en Marketing (English Edition) · 2018 · 36 citations · Full text

Behavioral Decision Making, Consumer Research, Psychology +18