Franck Celhay

Package Graphic Design: Investigating the Variables that Moderate Consumer Response to Atypical Designs

Franck Celhay, Jean François Trinquecoste · Journal of Product Innovation Management · 2014 · 105 citations

Consumer Research, Brand Strategy, Visual Codes +21

Is less more or a bore? Package design simplicity and brand perception: an application to Champagne

Manon Favier, Franck Celhay, Gaëlle Pantin‐Sohier · Journal of Retailing and Consumer Services · 2018 · 95 citations

Marketing, Brand Perception, Package Design +10

Food packages and communication through typeface design: The exoticism of exotypes

Franck Celhay, Jacqueline Boysselle · Food Quality and Preference · 2014 · 71 citations

Food Choice, Food Packages, Novel Food +11

Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels

Franck Celhay, Peiyao Cheng, Josselin Masson et al. · International Journal of Research in Marketing · 2019 · 65 citations

Package Graphic Design, Culture, Advertising +12

What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes

Franck Celhay, Hervé Remaud · Food Quality and Preference · 2017 · 64 citations

Marketing, Consumer Culture, Interactive Marketing +11