Concepedia

Stimulating customer response to promotions: The case of mobile phone coupons

Fumiyo N. Kondo, Yasuhiro Uwadaira, Mariko Nakahara

Journal of Targeting Measurement and Analysis for Marketing · 2007 · 14 citations · 5 references

Open access

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorMarketing StrategyPromotion ManagementConsumer PromotionCustomer EngagementMobile MarketingPromotion StrategyPromotional StrategySales PromotionConsumer Purchase Response To PromotionsMobile CouponingMobile CouponsMobile PromotionsPromotions Response

References

5

Mobile marketing: the role of permission and acceptance

Stuart J. Barnes, Eusébio Scornavacca · International Journal of Mobile Communications · 2004 · 364 citations

Business, Marketing, Marketing Management +12

Measuring the Dynamic Effects of Promotions on Brand Choice

Purushottam Papatla, Lakshman Krishnamurthi · Journal of Marketing Research · 1996 · 186 citations

Management, Marketing, Marketing Management +16

A recommendation mechanism for contextualized mobile advertising

Soe‐Tsyr Yuan, Yu Tsao · Expert Systems with Applications · 2003 · 140 citations

Computing, Marketing, Advertising +13

Interaction between target and mailing characteristics in direct marketing, with an application to health care fund raising

Jan Roelf Bult, H. van der Scheer, Tom Wansbeek · International Journal of Research in Marketing · 1997 · 38 citations

Business, Marketing, Marketing Management +11

The Spread of Cellular Phones and Their Influence on Young People in Japan

Yoshiaki Hashimoto · Medical Entomology and Zoology · 2002 · 18 citations

Social Sciences, Communication, Sociology +16