Concepedia

Interaction between target and mailing characteristics in direct marketing, with an application to health care fund raising

Jan Roelf Bult, H. van der Scheer, Tom Wansbeek

International Journal of Research in Marketing · 1997 · 38 citations · 11 references

DOI

Concepts

References

11

Model Selection and Akaike's Information Criterion (AIC): The General Theory and its Analytical Extensions

Hamparsum Bozdogan · Psychometrika · 1987 · 4.5K citations

, , +9

Advanced econometrics

Journal of Macroeconomics · 1988 · 853 citations

Optimal Selection for Direct Mail

Jan Roelf Bult, Tom Wansbeek · Marketing Science · 1995 · 444 citations

, , +9

Direct Marketing Management

Richard Tino · Journal of Direct Marketing · 1989 · 107 citations

A direct mail customer purchase model

Connie L. Bauer · Journal of Direct Marketing · 1988 · 75 citations

, , +15