Concepedia

Fumiyo N. Kondo

FN

5

Publications

176

Citations

5

H-Index

2000

Active since

Affiliations

University of Tsukuba(Current)

Fumiyo N. Kondo is an author at University of Tsukuba specializing in consumer behavior, business, and management.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingEconomicsAdvertisingForecasting

Publications per year

2000–2021

5

Publications

5

Customer segmentation with purchase channels and media touchpoints using single source panel data

Satoshi Nakano, Fumiyo N. Kondo · Journal of Retailing and Consumer Services · 2017 · 93 citations · Full text

Understanding multi-channel consumer behavior: A comparison between segmentations of multi-channel purchases by product category and overall products

Fumiyo N. Kondo, Taishi Okubo · Journal of Retailing and Consumer Services · 2021 · 35 citations

Customer Satisfaction, Online Customer Behavior, Multi-channel Consumer Behavior +12

A Cross-National Analysis of Intention to Use Multiple Mobile Entertainment Services

Fumiyo N. Kondo, Hisashi Ishida · Journal of Global Information Technology Management · 2014 · 21 citations

Stimulating customer response to promotions: The case of mobile phone coupons

Fumiyo N. Kondo, Yasuhiro Uwadaira, Mariko Nakahara · Journal of Targeting Measurement and Analysis for Marketing · 2007 · 14 citations · Full text

Marketing, Customer Satisfaction, Mobile Marketing +13

Time series analysis of daily scanner sales: extraction of trend, day‐of‐the‐week effect and price promotion effect

Fumiyo N. Kondo, Genshiro Kitagawa · Marketing Intelligence & Planning · 2000 · 13 citations

Consumer Research, Price Promotion, Trend Prediction +17

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