Concepedia

Taishi Okubo

TO

1

Publications

35

Citations

1

H-Index

2021

Active since

Affiliations

University of Tsukuba(Current)

Taishi Okubo is an author at University of Tsukuba specializing in interactive marketing, communication, and business.

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Publications per year

2021–2021

1

Publications

1

Understanding multi-channel consumer behavior: A comparison between segmentations of multi-channel purchases by product category and overall products

Fumiyo N. Kondo, Taishi Okubo · Journal of Retailing and Consumer Services · 2021 · 35 citations

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