Concepedia

Mobile Coupons

Mobile Coupon is a digital promotional instrument distributed and redeemed via mobile devices, distinguished from other sales promotion tools by its integration of location-based services, time-sensitive offers, and direct consumer engagement through smartphones or tablets.

66

Publications

2.9K

Citations

139

Authors

88

Institutions

Publications per year

2017–2026

21

Variants

Mobile Vouchers

Parents

Publications

66

Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons

Peter J. Danaher, Michael S. Smith, Kulan Ranasinghe et al. · Journal of Marketing Research · 2015 · 265 citations

, , +15

Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons

Astrid Dickinger, Mirella Kleijnen · Journal of Interactive Marketing · 2008 · 263 citations

, , +14

Roles of perceived value and individual differences in the acceptance of mobile coupon applications

Liu Fen, Xuefeng Zhao, Patrick Y.K. Chau et al. · Internet Research · 2015 · 215 citations

, , +17

Consumers’ attitude and adoption of location-based coupons: The case of the retail fast food sector

Nizar Souiden, Walid Chaouali, Mona Baccouche · Journal of Retailing and Consumer Services · 2018 · 101 citations

, , +14

The effect of intrinsic and extrinsic motivations on mobile coupon sharing in social network sites

Qing Tang, Xuefeng Zhao, Shan Liu · Internet Research · 2016 · 93 citations

, , +15

1–5 of 66

Authors

139

  1. SJ
    Sudarsan Jayasingh

    Swinburne University of Technology Sarawak Campus, Malaysia

    5 publications · 187 citations

    5

    h-index

  2. UC
    Uchenna Cyril Eze

    Multimedia University, Malaysia

    5 publications · 187 citations

    5

    h-index

  3. YH
    Young Ha

    University of Nebraska–Lincoln, United States

    4 publications · 203 citations

    4

    h-index

  4. HI
    Hyunjoo Im

    University of Minnesota, United States

    4 publications · 203 citations

    4

    h-index

  5. SL
    Shan Liu

    Xi'an Jiaotong University, China

    4 publications · 207 citations

    4

    h-index

1–5 of 139

Institutions

88

  1. Swinburne University of Technology Sarawak Campus

    Kuching, Malaysia

    5 h-index

    5 publications

    187 citations

  2. University of Minnesota

    Minneapolis, United States

    4 h-index

    4 publications

    203 citations

  3. Multimedia University

    Malacca, Malaysia

    4 h-index

    4 publications

    154 citations

  4. California State University, Long Beach

    Long Beach, United States

    4 h-index

    4 publications

    203 citations

  5. Xi'an Jiaotong University

    Xi'an, China

    4 h-index

    5 publications

    174 citations

  6. Huazhong University of Science and Technology

    Wuhan, China

    3 h-index

    8 publications

    984 citations

  7. Monash University

    Melbourne, Australia

    3 h-index

    6 publications

    748 citations

  8. Chinese Academy of Social Sciences

    Beijing, China

    2 h-index

    4 publications

    40 citations

1–8 of 88

Venues

  1. Journal of Research in Interactive Marketing

    4 publications · 145 citations

    4

    h-index

  2. Journal of Retailing and Consumer Services

    4 publications · 233 citations

    4

    h-index

  3. Internet Research

    2 publications · 308 citations

    2

    h-index

  4. 2

    h-index

  5. Journal of Business Research

    JBR · 2 publications · 86 citations

    2

    h-index

1–5