Concepedia

Uchenna Cyril Eze

UC

33

Publications

2K

Citations

22

H-Index

2001

Active since

Affiliations

Multimedia University(Current)

Monash University Malaysia

Beijing Normal-Hong Kong Baptist University

Swinburne University of Technology Sarawak Campus

International Islamic College

Uchenna Cyril Eze is an author at Multimedia University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingTechnologyCustomer SatisfactionConsumer ResearchInnovation AdoptionConsumer BehaviorDigital MarketingStrategic Management

Publications per year

2001–2018

33

Publications

33

Internet‐based ICT adoption: evidence from Malaysian SMEs

Khong Sin Tan, Siong Choy Chong, Binshan Lin et al. · Industrial Management & Data Systems · 2009 · 378 citations

Innovation Adoption, Digital Marketing, Technology Adoption +16

Analyzing key determinants of online repurchase intentions

Chai Har Lee, Uchenna Cyril Eze, Nelson Oly Ndubisi · Asia Pacific Journal of Marketing and Logistics · 2011 · 216 citations

Customer Satisfaction, Competitive Business Landscape, Innovation Adoption +22

Internet‐based ICT adoption among SMEs

Khong Sin Tan, Siong Choy Chong, Binshan Lin et al. · Journal of Enterprise Information Management · 2009 · 179 citations

Business Operations, Innovation Adoption, Ict Adoption +15

Green Buyer Behavior: Evidence from Asia Consumers

Uchenna Cyril Eze, Nelson Oly Ndubisi · Journal of Asian and African Studies · 2013 · 145 citations

Green Marketing, Sustainable Development, Consumer Research +17

Perspectives of SMEs on knowledge sharing

Uchenna Cyril Eze, Gerald Guan Gan Goh, Choon Yih Goh et al. · VINE · 2013 · 105 citations

Knowledge Technology, Knowledge Management Strategy, Organizational Behavior +16

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