3
Publications
327
Citations
3
H-Index
2011
Active since
Affiliations
Chai Har Lee is an author at Multimedia University specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorDigital MarketingInteractive MarketingConsumer Decision MakingArtsE-business
Publications per year
2011–2013
3
3
Rows per page
1–3 of 3