Yen Nee Goh

Environmental Management Practices of Hotels in Malaysia: Stakeholder Perspective

Yee Hooi Tang, Azlan Amran, Yen Nee Goh · International Journal of Tourism Research · 2013 · 54 citations

Management, Environmental Management, Hospitality Management +13

Perceived Drivers Of Green Practices Adoption: A Conceptual Framework

Chai Har Lee, Nabsiah Abdul Wahid, Yen Nee Goh · Journal of Applied Business Research (JABR) · 2013 · 34 citations · Full text

Management, Environmental Management, Hospitality Management +10

How green marketing mix strategies affects the firm's performance: a Malaysian perspective

Wan Har Goh, Yen Nee Goh, Shaizatulaqma Kamalul Ariffin et al. · International Journal of Sustainable Strategic Management · 2019 · 14 citations

Business, Marketing, Marketing Management +14

An Examination of the Factors Influencing the Green Initiative and Competitiveness of Private Higher Education Institutions in Malaysia

Cheng Ling Tan, Yen Nee Goh, Sook Fern Yeo et al. · Jurnal Pengurusan · 2017 · 11 citations · Full text

Management, Strategic Management, Sustainability Management +12

Stimulating Online Buying Behaviour among Millennials in Pakistan: A conceptual model and Research Propositions

Ghazanfar Ali Abbasi, Yen Nee Goh, Shaizatulaqma Kamalul Ariffin · Journal of Entrepreneurship, Business and Economics · 2019 · 11 citations

Business, Behavioral Sciences, Marketing +17