Nabsiah Abdul Wahid

Investigation of green marketing tools' effect on consumers' purchase behavior

Elham Rahbar, Nabsiah Abdul Wahid · Business Strategy Series · 2011 · 594 citations

Business, Marketing, Marketing Management +13

THE EFFECT OF BRAND IMAGE ON OVERALL SATISFACTION AND LOYALTY INTENTION IN THE CONTEXT OF COLOR COSMETIC

Stephen Laison Sondoh, Maznah Wan Omar, Nabsiah Abdul Wahid et al. · Asian Academy of Management Journal · 2007 · 200 citations

Business, Marketing, Marketing Management +13

Endorser Credibility Effects on Yemeni Male Consumer’s Attitudes towards Advertising, Brand Attitude and Purchase Intention: The Mediating Role of Attitude toward Brand

Methaq Ahmed Sallam, Nabsiah Abdul Wahid · International Business Research · 2012 · 109 citations · Full text

Business, Marketing, Marketing Management +15

Eco-innovation practices: a case study of green furniture manufacturers in Indonesia

Yudi Fernando, Muhammad Shabir Shaharudin, Nabsiah Abdul Wahid · International Journal of Services and Operations Management · 2015 · 39 citations

Management, Environmental Management, Innovation Management +16

The Effect of Attitude toward Advertisement on Yemeni Female Consumers' Attitude toward Brand and Purchase Intention

Nabsiah Abdul Wahid, Methaq Ahmed · Global business and management research · 2011 · 39 citations

Business, Communication, Marketing +13