Concepedia
Statistics
Publications
8
Citations
449
H-Index
Active since
2007
Affiliations
Universiti Teknologi MARA(Current)
State University of Padang
Maznah Wan Omar is an author at Universiti Teknologi MARA specializing in marketing, consumer behavior, and business.
Publications per year
2007–2021
THE EFFECT OF BRAND IMAGE ON OVERALL SATISFACTION AND LOYALTY INTENTION IN THE CONTEXT OF COLOR COSMETIC
Stephen Laison Sondoh, Maznah Wan Omar, Nabsiah Abdul Wahid et al. · Asian Academy of Management Journal · 2007 · 200 citations
Business, Marketing, Marketing Management +13
Antecedents of word of mouth in Muslim-friendly tourism marketing: the role of religiosity
Abror Abror, Dina Patrisia, Okki Trinanda et al. · Journal of Islamic marketing · 2020 · 114 citations
Business, Marketing, Tourism Management +17
Perceived risk and tourist’s trust: the roles of perceived value and religiosity
Abror Abror, Dina Patrisia, Yunita Engriani et al. · Journal of Islamic marketing · 2021 · 32 citations
Management, Religion, Tourism Management +14
Brand Loyalty and Relationship Marketing in Islamic Banking System
Maznah Wan Omar, Mohd Noor Mohd Ali · Canadian social science · 2010 · 29 citations · Full text
Business, Marketing, Marketing Management +9
Decision Orientations towards Shopping and Buying among Young-Adult Malays in the Universities
Maznah Wan Omar, Mohd Noor Mohd Ali, Zaliha Hj Hussin · International Journal of Business and Management · 2009 · 25 citations · Full text
Business, Marketing, Consumer Behavior +10
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