Concepedia

Methaq Ahmed Sallam

MA

Statistics

Publications

6

Citations

374

H-Index

6

Active since

2011

Affiliations

Najran University(Current)

Methaq Ahmed Sallam is an author at Najran University specializing in business, consumer behavior, and brand management.

Publications per year

2011–2016

6

Publications

6

Endorser Credibility Effects on Yemeni Male Consumer’s Attitudes towards Advertising, Brand Attitude and Purchase Intention: The Mediating Role of Attitude toward Brand

Methaq Ahmed Sallam, Nabsiah Abdul Wahid · International Business Research · 2012 · 109 citations · Full text

Business, Marketing, Marketing Management +15

The Effects of Brand Image and Brand Identification on Brand Love and Purchase Decision Making: The Role of WOM

Methaq Ahmed Sallam · International Business Research · 2014 · 98 citations · Full text

Business, Marketing, Marketing Management +11

The Impact of Brand Image and Corporate Branding on Consumer’s Choice: The Role of Brand Equity

Methaq Ahmed Sallam · International Journal of Marketing Studies · 2016 · 59 citations · Full text

Business, Marketing, Marketing Management +12

An Investigation of Corporate Image Effect on WOM: The Role of Customer Satisfaction and Trust

Methaq Ahmed Sallam · International Journal of Business Administration · 2016 · 51 citations · Full text

Business, Marketing, Marketing Management +17

The Impact of Source Credibility on Saudi Consumer’s Attitude toward Print Advertisement: The Moderating Role of Brand Familiarity

Methaq Ahmed Sallam · International Journal of Marketing Studies · 2011 · 46 citations · Full text

Business, Marketing, Marketing Management +15

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