Business Strategy Series

Investigation of green marketing tools' effect on consumers' purchase behavior

Elham Rahbar, Nabsiah Abdul Wahid · 2011 · 584 citations

Green Marketing, Consumer Uncertainty, Consumer Study +19

Satisfaction and trust on customer loyalty: a PLS approach

Yap Bee Wah, T. Ramayah, Wan Nushazelin Wan Shahidan · 2012 · 199 citations

Total Quality Management, Customer Satisfaction, Relationship Marketing +15

The characteristics of a high performance organization

André A. de Waal · 2007 · 168 citations

Organizational Characteristic, Education, Modern Hpo +19

Making the case for the competitive advantage of corporate social responsibility

Alan D. Smith · 2007 · 127 citations

Competitive Advantage, Corporate Innovation, Responsible Behavior +18

The relationship between human resource practices and firm performance: an empirical assessment of firms in Malaysia

Intan Osman, Theresa C.F. Ho, Maria Carmen Galang · 2011 · 115 citations

Firm Performance, Strategic Human Resources, International Human Resource Management +23