Concepedia

Elham Rahbar

ER

6

Publications

808

Citations

6

H-Index

2010

Active since

Affiliations

Universiti Sains Malaysia(Current)

Elham Rahbar is an author at Universiti Sains Malaysia specializing in management, marketing, and consumer behavior.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchEngineeringGreen MarketingEnvironmental PolicyConsumer Decision MakingBusinessConsumer Culture

Publications per year

2010–2013

6

Publications

6

Investigation of green marketing tools' effect on consumers' purchase behavior

Elham Rahbar, Nabsiah Abdul Wahid · Business Strategy Series · 2011 · 584 citations

Green Marketing, Consumer Uncertainty, Consumer Study +19

actors Influencing the Green Purchase Behavior of Penang Environmental Volunteers

Elham Rahbar, Tan Shwu Shyan, Nabsiah Abdul Wahi · International Business Management · 2010 · 125 citations · Full text

Greenwashing, Green Marketing, Engineering +9

Greening the environment through recycling: an empirical study

T. Ramayah, Elham Rahbar · Management of Environmental Quality An International Journal · 2013 · 46 citations

Consumer Uncertainty, Engineering, Behavioral Decision Making +21

The Malaysian Consumer and the Environment: Purchase Behavior

Elham Rahbar, Nabsiah Abdul Wahid · Global business and management research · 2010 · 25 citations

Engineering, Consumer Study, Environmental Impact Assessment +17

Ethno-Cultural Differences and Consumer Understanding of Eco-Labels: An Empirical Study in Malaysia

Elham Rahbar, Nabsiah Abdul Wahid · Journal of Sustainable Development · 2010 · 16 citations · Full text

Green Marketing, International Marketing, Consumer Study +25

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