Concepedia

actors Influencing the Green Purchase Behavior of Penang Environmental Volunteers

Elham Rahbar, Tan Shwu Shyan, Nabsiah Abdul Wahi

International Business Management · 2010 · 125 citations · 32 references

Open access

Concepts

ManagementEnvironmental Social ScienceEnvironmental AttitudesGreen PurchasingBarriers To Green PurchasingDrivers Of Green PurchasingGreen Purchase BehaviorGreen Purchase Decision MakingGreen Purchasing Attitudes

References

32

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations

Public Health, Behavioral Sciences, Psychology +10

Targeting consumers who are willing to pay more for environmentally friendly products

Michel Laroche, Jasmin Bergeron, Guido Barbaro‐Forleo · Journal of Consumer Marketing · 2001 · 2.9K citations

Business, Marketing, Marketing Management +17

ENVIRONMENTAL ATTITUDE AND ECOLOGICAL BEHAVIOUR

Florian G. Kaiser, Sybille Wölfing, Urs Führer · Journal of Environmental Psychology · 1999 · 1.6K citations

Natural Resources, Environmental Social Science, Environmental Attitudes +9

Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination

Stavros Kalafatis, Michael Pollard, Robert East et al. · Journal of Consumer Marketing · 1999 · 1.1K citations

Business, Marketing, Marketing Management +8

Pro‐environmental products: marketing influence on consumer purchase decision

Josephine Pickett‐Baker, Ritsuko Ozaki · Journal of Consumer Marketing · 2008 · 1K citations

Business, Marketing, Marketing Management +13