Concepedia

Sudarsan Jayasingh

SJ

Statistics

Publications

11

Citations

524

H-Index

11

Active since

2009

Affiliations

Swinburne University of Technology Sarawak Campus(Current)

Multimedia University

VIT-AP University

Sri Sivasubramaniya Nadar College of Engineering

Sudarsan Jayasingh is an author at Swinburne University of Technology Sarawak Campus specializing in marketing, consumer behavior, and business.

Publications per year

2009–2025

11

Publications

11

Social Media Influence on Students’ Knowledge Sharing and Learning: An Empirical Study

S. Arunkumar, Sudarsan Jayasingh, Shahenaz Shaik · Education Sciences · 2023 · 89 citations · Full text

Education, Educational Technology, Higher Education +13

Factors Influencing Consumers’ Purchase Intention towards Electric Two-Wheelers

Sudarsan Jayasingh, T. Girija, S. Arunkumar · Sustainability · 2021 · 82 citations · Full text

Business, Electrical Engineering, Marketing +17

Consumer brand engagement in social networking sites and its effect on brand loyalty

Sudarsan Jayasingh · Cogent Business & Management · 2019 · 69 citations · Full text

Business, Marketing, Marketing Management +16

An Empirical Analysis of Consumer Behavioural Intention Towards Mobile Coupons in Malaysia

Sudarsan Jayasingh, Uchenna Cyril Eze · International journal of business and information/International journal of business & information · 2009 · 67 citations

Business, Management Information Systems, Marketing +16

Customer Engagement Factors in Facebook Brand Pages

Sudarsan Jayasingh, R. Venkatesh · Asian Social Science · 2015 · 48 citations · Full text

Business, Marketing, Marketing Management +15

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