Concepedia
Statistics
Publications
13
Citations
410
H-Index
11
Active since
1978
Affiliations
VIT-AP University(Current)
SRM University
SASTRA University
Sri Sivasubramaniya Nadar College of Engineering
S. Arunkumar is an author at VIT-AP University specializing in marketing, consumer behavior, and business.
Publications per year
1978–2025
Social Media Influence on Students’ Knowledge Sharing and Learning: An Empirical Study
S. Arunkumar, Sudarsan Jayasingh, Shahenaz Shaik · Education Sciences · 2023 · 89 citations · Full text
Education, Educational Technology, Higher Education +13
Factors Influencing Consumers’ Purchase Intention towards Electric Two-Wheelers
Sudarsan Jayasingh, T. Girija, S. Arunkumar · Sustainability · 2021 · 82 citations · Full text
Business, Electrical Engineering, Marketing +17
An Empirical Study on the Factors Affecting Online Shopping Behavior of Millennial Consumers
S. Arunkumar, Abirami Gunasekaran · Journal of Internet Commerce · 2017 · 44 citations
Business, Marketing, Marketing Management +9
Digital financial literacy and financial well-being – evidence from India
Suhail Ahmad Bhat, Umer Mushtaq Lone, S. Arunkumar et al. · International Journal of Bank Marketing · 2024 · 36 citations
Education, Educational Psychology, Finance +11
Artificial Intelligence Influencers’ Credibility Effect on Consumer Engagement and Purchase Intention
Sudarsan Jayasingh, S. Arunkumar, Arputha Arockiaraj Vanathaiyan · Journal of theoretical and applied electronic commerce research · 2025 · 35 citations · Full text
Business, Marketing, Marketing Management +11
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