Concepedia

T. Girija

TG

Statistics

Publications

2

Citations

96

H-Index

2

Active since

2021

Affiliations

SRM University(Current)

T. Girija is an author at SRM University specializing in social influence modeling, purchase intention measurement, and consumer behavior.

Publications per year

2021–2022

2

Publications

2

Factors Influencing Consumers’ Purchase Intention towards Electric Two-Wheelers

Sudarsan Jayasingh, T. Girija, S. Arunkumar · Sustainability · 2021 · 82 citations · Full text

Business, Electrical Engineering, Marketing +17

Determinants of Omnichannel Shopping Intention for Sporting Goods

Sudarsan Jayasingh, T. Girija, S. Arunkumar · Sustainability · 2022 · 14 citations · Full text

Business, Marketing, Marketing Management +13

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