Purushottam Papatla - Concepedia

Author

Purushottam Papatla

University of Wisconsin–Milwaukee ORCID

Also Known As

Purushottam Papatla

Publications

1.4K

Citations

H-Index

Concepts

All Affiliations

University of Wisconsin–Milwaukee University of North Carolina at Charlotte SUNY Oneonta University School of Milwaukee

About

Purushottam Papatla is an author at University of Wisconsin–Milwaukee specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	15	17	969
2	Business	14	15	1.1K
3	Arts	3	3	66
4	Engineering	2	2	56
5	Social Sciences	1	1	29

Purushottam Papatla

Publications

1.3K

Citations

H-Index

Page 1

	Year	Citations
An Investigation of Reference Price Segments Tridib Mazumdar, Purushottam Papatla Journal of Marketing Research Customer SatisfactionConsumer StudyConsumer ResearchReference Price SegmentsReference Price	2000	192
Measuring the Dynamic Effects of Promotions on Brand Choice Purushottam Papatla, Lakshman Krishnamurthi Journal of Marketing Research Brand ChoiceBrand EquityInteractive MarketingManagementBusiness	1996	186
Relative importance of online versus offline information for Internet purchases: Product category and Internet experience effects Amar Cheema, Purushottam Papatla Journal of Business Research Internet PurchasesCustomer SatisfactionOnline Customer BehaviorBehavioral SciencesConsumer Study	2009	177
Sharing Economy: Review of Current Research and Future Directions Chakravarthi Narasimhan, Purushottam Papatla, Baojun Jiang, Customer Needs and Solutions EconomicsFuture DirectionsBusinessEconomic AnalysisSharing Economy	2017	108
Loyalty differences in the use of internal and external reference prices Tridib Mazumdar, Purushottam Papatla Marketing Letters Customer SatisfactionEconomicsPrice FormationConsumer ResearchEconomic Analysis	1995	96
Measuring the Dynamic Effects of Promotions on Brand Choice Purushottam Papatla, Lakshman Krishnamurthi Journal of Marketing Research Consumer UncertaintyConsumer ResearchBrand StrategyBuying BehaviorManagement	1996	69
A Probit Model of Choice Dynamics Purushottam Papatla, Lakshman Krishnamurthi Marketing Science Behavioral Decision MakingChoice TheoryConsumer ResearchDynamic Choice BehaviorRevealed Preference	1992	67
Advertising: Stimulant or Suppressant of Online Word of Mouth? Jie Feng, Purushottam Papatla Journal of Interactive Marketing	2011	62
Accounting for heterogeneity and dynamics in the loyalty–price sensitivity relationship Lakshman Krishnamurthi, Purushottam Papatla Journal of Retailing EconomicsBuying BehaviorPrice FormationManagementConsumer Research	2003	57
Is Online Word of Mouth Higher for New Models or Redesigns? An Investigation of the Automobile Industry Jie Feng, Purushottam Papatla Journal of Interactive Marketing	2012	42

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