Concepedia

Purushottam Papatla

PP

23

Publications

1.3K

Citations

18

H-Index

1992

Active since

Affiliations

University of Wisconsin–Milwaukee(Current)

University of North Carolina at Charlotte

University School of Milwaukee

Purushottam Papatla is an author at University of Wisconsin–Milwaukee specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorInteractive MarketingEconomicsConsumer ChoiceDigital MarketingCustomer Satisfaction

Publications per year

1992–2021

23

Publications

23

An Investigation of Reference Price Segments

Tridib Mazumdar, Purushottam Papatla · Journal of Marketing Research · 2000 · 192 citations

Customer Satisfaction, Consumer Study, Consumer Research +19

Measuring the Dynamic Effects of Promotions on Brand Choice

Purushottam Papatla, Lakshman Krishnamurthi · Journal of Marketing Research · 1996 · 186 citations

Brand Choice, Brand Equity, Interactive Marketing +10

Relative importance of online versus offline information for Internet purchases: Product category and Internet experience effects

Amar Cheema, Purushottam Papatla · Journal of Business Research · 2009 · 177 citations

Internet Purchases, Customer Satisfaction, Online Customer Behavior +12

Sharing Economy: Review of Current Research and Future Directions

Chakravarthi Narasimhan, Purushottam Papatla, Baojun Jiang et al. · Customer Needs and Solutions · 2017 · 108 citations

Economics, Future Directions, Business +4

Loyalty differences in the use of internal and external reference prices

Tridib Mazumdar, Purushottam Papatla · Marketing Letters · 1995 · 96 citations

Customer Satisfaction, Economics, Price Formation +9

Rows per page

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