Promotions Response is a consumer behavior construct that specifies the measurable change in purchasing behavior, including purchase incidence, quantity, or timing, directly attributable to the introduction of marketing promotions such as discounts, coupons, or special offers.
66
Publications
5.7K
Citations
145
Authors
94
Institutions
Publications per year
2017–2026
7
Variants
Promotional Response
Parents
Publications
66
Revenue Management's Renaissance
Robert G. Cross, Jon A. Higbie, David Q. Cross · Cornell Hospitality Quarterly · 2008 · 203 citations
1–5 of 66
Authors
145
- SB
2
h-index
- IB
2
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- IS
2
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- DL
2
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- MU
2
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1–5 of 145
Institutions
94
Purdue University West Lafayette
West Lafayette, United States
3 h-index
3 publications
281 citations
New York University
New York, United States
3 h-index
3 publications
313 citations
UNSW Sydney
Sydney, Australia
2 h-index
4 publications
330 citations
Columbia University
New York, United States
2 h-index
2 publications
297 citations
University of Illinois Urbana-Champaign
Urbana, United States
2 h-index
2 publications
161 citations
Universität Hamburg
Hamburg, Germany
2 h-index
2 publications
130 citations
Mitchell Institute
Portland, United States
2 h-index
2 publications
52 citations
University of Michigan
Ann Arbor, United States
2 h-index
2 publications
153 citations
1–8 of 94
Venues
- Journal of Marketing
JM · 9 publications · 2K citations
9
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- Journal of Marketing Research
4 publications · 208 citations
4
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- Journal of Consumer Psychology
3 publications · 141 citations
3
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- Journal of Business Research
JBR · 3 publications · 572 citations
3
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- International Journal of Retail & Distribution Management
3 publications · 288 citations
3
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1–5