Statistics
Publications
2
Citations
187
H-Index
2
Active since
1978
Affiliations
Century College(Current)
Bob Cotton is an author at Century College specializing in customer loyalty, promotional offers, and consumer purchase response to promotions.
Publications per year
1978–1978
2
2
Consumer Response to Promotional Deals
Bob Cotton, Emerson M. Babb · Journal of Marketing · 1978 · 110 citations
Consumer Response to Promotional Deals
Bob Cotton, Emerson M. Babb · Journal of Marketing · 1978 · 77 citations
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