Concepedia

Information Processing In Advertising

Information Processing in Advertising is a theoretical framework within advertising psychology that specifies how consumers perceive, attend to, comprehend, store, and retrieve advertising information, distinguishing it from other models by focusing on the cognitive mechanisms underlying the sequential stages of ad-related information processing.

490

Publications

47.4K

Citations

858

Authors

379

Institutions

Publications per year

2017–2026

72

Parents

Publications

490

Audience Involvement in Advertising: Four Levels

Anthony G. Greenwald, Clark Leavitt · Journal of Consumer Research · 1984 · 1K citations

, , +17

Information Processing from Advertisements: Toward an Integrative Framework

Deborah J. Maclnnis, Bernard J. Jaworski · Journal of Marketing · 1989 · 1K citations

, , +17

Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads

Deborah J. MacInnis, Christine Moorman, Bernard J. Jaworski · Journal of Marketing · 1991 · 978 citations

, , +12

Consumer Learning: Advertising and the Ambiguity of Product Experience

Stephen J. Hoch, Young-Won Ha · Journal of Consumer Research · 1986 · 920 citations

, , +14

The Effect of Conceptual and Perceptual Fluency on Brand Evaluation

Angela Y. Lee, Aparna A. Labroo · Journal of Marketing Research · 2004 · 828 citations

, , +16

1–5 of 490

Authors

858

  1. RP
    Rik Pieters

    Tilburg University, Netherlands

    9 publications · 1.2K citations

    9

    h-index

  2. RE
    Robert E. Smith

    Indiana University, United States

    9 publications · 2.3K citations

    9

    h-index

  3. MW
    Michel Wedel

    University of Groningen, Netherlands

    8 publications · 1.2K citations

    8

    h-index

  4. BS
    Brian Sternthal

    Northwestern University, United States

    6 publications · 824 citations

    6

    h-index

  5. CC
    Chingching Chang

    National Chengchi University, Taiwan

    6 publications · 155 citations

    6

    h-index

1–5 of 858

Institutions

379

  1. Indiana University

    Bloomington, United States

    12 h-index

    15 publications

    3.2K citations

  2. Tilburg University

    Tilburg, The Netherlands

    8 h-index

    11 publications

    1.2K citations

  3. University of Florida

    Gainesville, United States

    8 h-index

    9 publications

    698 citations

  4. University of Wisconsin–Madison

    Madison, United States

    7 h-index

    8 publications

    476 citations

  5. University of Minnesota

    Minneapolis, United States

    7 h-index

    12 publications

    1K citations

  6. University of Maryland, College Park

    College Park, United States

    7 h-index

    9 publications

    1.1K citations

  7. Washington State University

    Pullman, United States

    6 h-index

    9 publications

    313 citations

  8. National Chengchi University

    Taipei, Taiwan

    6 h-index

    6 publications

    157 citations

1–8 of 379

Venues

  1. Journal of Advertising

    65 publications · 7.3K citations

    41

    h-index

  2. Journal of Marketing Research

    44 publications · 6.7K citations

    35

    h-index

  3. Journal of Consumer Research

    JCR · 35 publications · 9.5K citations

    34

    h-index

  4. Journal of Advertising Research

    JAR · 32 publications · 2.3K citations

    21

    h-index

  5. Journal of Marketing

    JM · 19 publications · 4.6K citations

    17

    h-index

1–5