Concepedia

Chingching Chang

CC

Statistics

Publications

77

Citations

3.5K

H-Index

35

Active since

1992

Affiliations

National Chengchi University(Current)

Research Center for Humanities and Social Sciences, Academia Sinica

Chingching Chang is an author at National Chengchi University specializing in advertising psychology, advertising, and marketing.

Publications per year

1992–2023

77

Publications

77

Feeling Ambivalent About Going Green

Chingching Chang · Journal of Advertising · 2011 · 382 citations

Business, Marketing, Psychology +16

Imagery Fluency and Narrative Advertising Effects

Chingching Chang · Journal of Advertising · 2013 · 144 citations

Business, Marketing, Advertising +13

Increasing Mental Health Literacy via Narrative Advertising

Chingching Chang · Journal of Health Communication · 2008 · 115 citations

Social Sciences, Communication, Marketing +16

THE INTERPLAY OF PRODUCT CLASS KNOWLEDGE AND TRIAL EXPERIENCE IN ATTITUDE FORMATION

Chingching Chang · Journal of Advertising · 2004 · 110 citations

Business, Marketing, Psychology +17

News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example

Chingching Chang · Health Communication · 2011 · 105 citations

Social Sciences, Health Behavior, Health Communication +14

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