Persuasion

Persuasion is a communicative process in which a source intentionally influences an audience's attitudes, beliefs, or behaviors through strategic message transmission in an atmosphere of free choice.

18.7K

Publications

1.5M

Citations

28.7K

Authors

4.7K

Institutions

Publications per year

2017–2026

6.2K

Parents

CommunicationPolitical CommunicationSocial Psychology

Children

Advertising PersuasionAttitude ChangeAudience AnalysisCompliance GainingElaboration LikelihoodEmotional AppealsHealth PersuasionInterpersonal PersuasionMessage FramingNarrative Persuasion

Publications

18.7K

Confirmation Bias: A Ubiquitous Phenomenon in Many Guises

Raymond S. Nickerson · Review of General Psychology · 1998 · 7.1K citations

Social Sciences, Psychology, Social Psychology +9

A Protection Motivation Theory of Fear Appeals and Attitude Change1

Ronald W. Rogers · The Journal of Psychology · 1975 · 6.6K citations

Social Sciences, Psychology, Social Psychology +17

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh et al. · Journal of Interactive Marketing · 2004 · 5.8K citations

Business, Marketing, Marketing Management +12

Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

Shelly Chaiken · Journal of Personality and Social Psychology · 1980 · 5.2K citations

Social Sciences, Psychology, Social Psychology +12

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

Business, Marketing, Marketing Management +14

1–5 of 18.7K

Authors

28.7K

RE
Richard E. Petty
The Ohio State University, United States
171 publications · 38.1K citations
89
h-index
ZL
Zakary L. Tormala
Stanford University, United States
49 publications · 5.6K citations
35
h-index
JT
John T. Cacioppo
University of Chicago, United States
40 publications · 18.1K citations
35
h-index
DG
David G. Rand
Massachusetts Institute of Technology, United States
51 publications · 8.7K citations
34
h-index
PB
Pablo Briñol
Universidad Autónoma de Madrid, Spain
50 publications · 5.2K citations
33
h-index

1–5 of 28.7K

Institutions

4.7K

1–8 of 4.7K

Venues

Journal of Consumer Research
JCR · 286 publications · 80.1K citations
151
h-index
Journal of Advertising
430 publications · 59.2K citations
142
h-index
Journal of Personality and Social Psychology
403 publications · 79.6K citations
135
h-index
Journal of Marketing Research
212 publications · 28K citations
90
h-index
Personality and Social Psychology Bulletin
PSPB · 204 publications · 26.2K citations
81
h-index

1–5

See also Persuasion
Core Theories	Persuasion Heuristic-systematic Model Theory Of Reasoned Action
Message Strategies	Source Credibility Humor Studies Emotional Appeals Politeness Strategies Social Proof Narrative Evidence Value Framing Metaphor Commitment Building Reciprocity Anthropomorphism
Audience Factors	Persuasion Reactance To Threatened Freedom Readiness To Change Assessment Counterfactual Social Reasoning Big Five Personality Traits Resistance To Persuasion
Measurement	Persuasion Attitude Change Source Credibility Randomized Controlled Trials Factorial Designs Proxy Metrics Self-reporting Of Learning
Ethical Issues	Autonomy Responsible Ai Consent Manipulation Coercion In Negotiation Epistemic Integrity