The Heuristic-Systematic Model is a dual-process theory of attitude change that explains how individuals process persuasive messages through either systematic, deliberate reasoning or heuristic-based, peripheral cues, depending on motivation and ability to engage in thoughtful evaluation.
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19.4K
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339
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197
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2017–2026
63
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Publications
159
The heuristic-systematic model in its broader context.
Serena Chen, Shelly Chaiken · 1999 · 878 citations
Nursing, Psychology, Systematics +5
1–5 of 159
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339
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1–5 of 339
Institutions
197
Michigan State University
East Lansing, United States
8 h-index
17 publications
939 citations
University of Wisconsin–Madison
Madison, United States
7 h-index
8 publications
1.3K citations
Pennsylvania State University
State College, United States
6 h-index
10 publications
959 citations
City University of Hong Kong
Hong Kong, Hong Kong
5 h-index
11 publications
1.2K citations
University of Science and Technology of China
Hefei, China
5 h-index
11 publications
942 citations
Texas Tech University
Lubbock, United States
5 h-index
7 publications
391 citations
New York University
New York, United States
5 h-index
9 publications
880 citations
University of Massachusetts Boston
Boston, United States
4 h-index
5 publications
950 citations
1–8 of 197
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- Psychology and Marketing
6 publications · 454 citations
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- Risk Analysis
5 publications · 731 citations
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- Health Communication
5 publications · 106 citations
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- Media Psychology
MP · 4 publications · 234 citations
4
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- Personality and Social Psychology Bulletin
PSPB · 4 publications · 440 citations
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