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Examining the influence of online reviews on consumers' decision-making: A heuristic–systematic model

MarketingOnline Customer BehaviorConsumer Decision MakingBehavioral Decision MakingOnline ReviewsHeuristic–systematic ModelManagementConsumer ResearchConsumer BehaviorIndividual Decision MakingQuality ReviewUser FeedbackCommunicationDecision ScienceDecision TheoryPersuasion