Sesia J. Zhao

Examining the influence of online reviews on consumers' decision-making: A heuristic–systematic model

Kem Z.K. Zhang, Sesia J. Zhao, Christy M.K. Cheung et al. · Decision Support Systems · 2014 · 749 citations

Business, Marketing, Marketing Management +14

Online reviews and impulse buying behavior: the role of browsing and impulsiveness

Kem Z.K. Zhang, Haiqin Xu, Sesia J. Zhao et al. · Internet Research · 2018 · 244 citations

Business, Marketing, Psychology +15

Examining the effects of motives and gender differences on smartphone addiction

Chongyang Chen, Kem Z.K. Zhang, Xiang Gong et al. · Computers in Human Behavior · 2017 · 178 citations

Social Sciences, Psychology, Social Psychology +14

Building brand loyalty in social commerce: The case of brand microblogs

Kem Z.K. Zhang, Morad Benyoucef, Sesia J. Zhao · Electronic Commerce Research and Applications · 2015 · 171 citations

Business, Marketing, Marketing Management +16

Herd behavior in consumers’ adoption of online reviews

Xiao‐Liang Shen, Kem Z.K. Zhang, Sesia J. Zhao · Journal of the Association for Information Science and Technology · 2015 · 134 citations

Social Sciences, Marketing, Social Psychology +13