Concepedia

Sesia J. Zhao

SJ

Statistics

Publications

18

Citations

2K

H-Index

15

Active since

2010

Affiliations

University of Science and Technology of China(Current)

Anhui University

City University of Hong Kong

University of Ottawa

Wilfrid Laurier University

Sesia J. Zhao is an author at University of Science and Technology of China specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchSocial InfluenceConsumer BehaviorCommunicationInteractive MarketingConsumer Decision MakingBehavioral Decision MakingBusiness

Publications per year

2010–2020

18

Publications

18

Examining the influence of online reviews on consumers' decision-making: A heuristic–systematic model

Kem Z.K. Zhang, Sesia J. Zhao, Christy M.K. Cheung et al. · Decision Support Systems · 2014 · 722 citations

Marketing, Online Customer Behavior, Consumer Decision Making +13

Online reviews and impulse buying behavior: the role of browsing and impulsiveness

Kem Z.K. Zhang, Haiqin Xu, Sesia J. Zhao et al. · Internet Research · 2018 · 233 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +25

Examining the effects of motives and gender differences on smartphone addiction

Chongyang Chen, Kem Z.K. Zhang, Xiang Gong et al. · Computers in Human Behavior · 2017 · 171 citations

Behavioral Sciences, Substance Use, Behavioral Decision Making +15

Building brand loyalty in social commerce: The case of brand microblogs

Kem Z.K. Zhang, Morad Benyoucef, Sesia J. Zhao · Electronic Commerce Research and Applications · 2015 · 170 citations

Marketing, Social Media, Social Commerce +11

Herd behavior in consumers’ adoption of online reviews

Xiao‐Liang Shen, Kem Z.K. Zhang, Sesia J. Zhao · Journal of the Association for Information Science and Technology · 2015 · 131 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +18

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