31
Publications
1.5K
Citations
23
H-Index
2016
Active since
Xiang Gong is an author at Xi'an Jiaotong University specializing in marketing, management, and consumer research.
Top concepts
MarketingConsumer ResearchManagementSocial InfluenceBusinessCommunicationPsychologySocial SciencesInteractive MarketingConsumer Behavior
Publications per year
2016–2024
31
31
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