Concepedia

Kem Z.K. Zhang

KZ

40

Publications

4.1K

Citations

31

H-Index

2008

Active since

Affiliations

University of Science and Technology of China(Current)

City University of Hong Kong

Anhui University

Hong Kong Baptist University

Soochow University

Kem Z.K. Zhang is an author at University of Science and Technology of China specializing in marketing, management, and consumer research.

Top concepts

MarketingConsumer ResearchManagementSocial InfluenceConsumer BehaviorCommunicationBusinessSocial SciencesArtsBehavioral Decision Making

Publications per year

2008–2023

40

Publications

40

Examining the influence of online reviews on consumers' decision-making: A heuristic–systematic model

Kem Z.K. Zhang, Sesia J. Zhao, Christy M.K. Cheung et al. · Decision Support Systems · 2014 · 722 citations

Marketing, Online Customer Behavior, Consumer Decision Making +13

Blockchain-based sharing services: What blockchain technology can contribute to smart cities

Jianjun Sun, Jiaqi Yan, Kem Z.K. Zhang · Financial Innovation · 2016 · 544 citations · Full text

Online reviews and impulse buying behavior: the role of browsing and impulsiveness

Kem Z.K. Zhang, Haiqin Xu, Sesia J. Zhao et al. · Internet Research · 2018 · 233 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +25

Examining the moderating effect of inconsistent reviews and its gender differences on consumers’ online shopping decision

Kem Z.K. Zhang, Christy M.K. Cheung, Matthew Lee · International Journal of Information Management · 2013 · 232 citations

Online Customer Behavior, Behavioral Sciences, Consumer Decision Making +15

Understanding the role of gender in bloggers' switching behavior

Kem Z.K. Zhang, Matthew Lee, Christy M.K. Cheung et al. · Decision Support Systems · 2009 · 186 citations

Gendered Perception, Social Media, Gender Identity +8

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