International Journal of Information Management · 2013 · 232 citations · 69 references
Online Customer BehaviorBehavioral SciencesConsumer Decision MakingCustomer ReviewBehavioral Decision MakingInconsistent ReviewsBiasManagementConsumer ResearchGender DifferencesOnline Shopping DecisionSocial InfluenceConsumer BehaviorUser PerceptionMarketingBuying BehaviorConsumer AttitudeSocial Sciences
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Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 69.4K citations
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