All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?

Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 4.7K citations

Consumer Uncertainty, Consumer Research, Brand Strategy +17

Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.

Jack M. Feldman, John Lynch · Journal of Applied Psychology · 1988 · 2K citations

Behavioral Decision Making, Social Psychology, Behavioral Measurement +25

An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior

Aradhna Krishna · Journal of Consumer Psychology · 2011 · 1.5K citations · Full text

Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.

Angela Y. Lee, Jennifer Aaker · Journal of Personality and Social Psychology · 2004 · 1.4K citations

Behavioral Decision Making, Social Psychology, Persuasive Technology +22

Schema Congruity as a Basis for Product Evaluation

Joan Meyers‐Levy, Alice M. Tybout · Journal of Consumer Research · 1989 · 1.3K citations