Concepedia

Multisensory Consumer Perception

Multisensory Consumer Perception is a theoretical construct within consumer behavior research that specifically integrates and interprets how simultaneous inputs from multiple sensory modalities interact to shape consumer judgments, evaluations, and decision-making in product and service experiences.

14

Publications

2K

Citations

38

Authors

24

Institutions

Publications per year

2017–2026

6

Parents

Publications

14

Sensory marketing: the multi‐sensory brand‐experience concept

Bertil Hultén · European Business Review · 2011 · 532 citations

, , +15

Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience

Olivia Petit, Carlos Velasco, Charles Spence · Journal of Interactive Marketing · 2018 · 468 citations

, , +11

Multisensory design: Reaching out to touch the consumer

Charles Spence, Alberto Gallace · Psychology and Marketing · 2011 · 398 citations

, , +16

Overcoming consumer scepticism toward food labels: The role of multisensory experience

Anna Fenko, Leonne Kersten, Svetlana Bialkova · Food Quality and Preference · 2015 · 109 citations

, , +14

Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands

Vignesh Yoganathan, Victoria‐Sophie Osburg, Pervaiz Akhtar · Journal of Business Research · 2018 · 101 citations · Full text

, , +17

1–5 of 14

Authors

38

  1. CS
    Charles Spence

    University of Oxford, United Kingdom

    3 publications · 924 citations

    3

    h-index

  2. CV
    Carlos Velasco

    BI Norwegian Business School, Norway

    1 publications · 468 citations

    1

    h-index

  3. LK
    Leonne Kersten

    University of Twente, Netherlands

    1 publications · 109 citations

    1

    h-index

  4. CS
    Chiara Sanmartin

    University of Pisa, Italy

    1 publications · 22 citations

    1

    h-index

  5. NP
    Nina Pečornik

    Friedrich-Alexander-Universität Erlangen-Nürnberg, Germany

    1 publications · 54 citations

    1

    h-index

1–5 of 38

Institutions

24

  1. University of Oxford

    Oxford, United Kingdom

    2 h-index

    2 publications

    866 citations

  2. Kedge Business School

    Talence, France

    1 h-index

    1 publications

    468 citations

  3. Kyung Hee University

    Seoul, South Korea

    1 h-index

    1 publications

    21 citations

  4. University of Hyderabad

    Hyderabad, India

    1 h-index

    1 publications

    20 citations

  5. The University of Melbourne

    Melbourne, Australia

    1 h-index

    3 publications

    177 citations

  6. BI Norwegian Business School

    Oslo, Norway

    1 h-index

    1 publications

    468 citations

  7. Finland University

    Helsinki, Finland

    1 h-index

    1 publications

    54 citations

  8. Länssjukhuset i Kalmar

    Kalmar, Sweden

    1 h-index

    1 publications

    532 citations

1–8 of 24

Venues

  1. Journal of Retailing and Consumer Services

    2 publications · 45 citations

    2

    h-index

  2. Food Quality and Preference

    2 publications · 162 citations

    2

    h-index

  3. Journal of Retailing

    1 publications · 54 citations

    1

    h-index

  4. European Business Review

    EBR · 1 publications · 532 citations

    1

    h-index

  5. Psychology and Marketing

    1 publications · 398 citations

    1

    h-index

1–5